About Us
Built by Founders, for Founders
Mike and Bob Sheehan have spent their careers launching, scaling, and advising technology companies. Together they've co-founded five companies, served on multiple boards, and built a network of IT leaders and innovators that spans decades.
CommunET is the platform they built to solve the problem they kept seeing: buyers and sellers of emerging technology struggling to find each other through the noise. Their answer is a community built on credibility, peer validation, and real-world results.
Leadership
We didn't create CommunET because the world needed another sales and marketing company. We created it because we believe there's a fundamentally better way to connect innovation with the people who need it.
We're not building a better way to sell technology. We're building a better way for technology to be discovered, evaluated, trusted, and adopted.
The Way Technology Is Bought and Sold Needs to Change.
Innovation is outpacing adoption. Traditional selling isn't keeping up. We believe there's a better way.
Every day, extraordinary technologies are being developed that can fundamentally improve how organizations operate, compete, and protect themselves.
Yet many of these innovations struggle to reach the very people who could benefit from them most.
Why?
Because the traditional technology sales model is broken.
Enterprise technology leaders are overwhelmed by vendor outreach, competing claims, endless demonstrations, and an explosion of emerging solutions. Meanwhile, innovative technology companies spend enormous amounts of time and money trying to get the attention of decision-makers who have learned to tune them out.
At CommunET, we believe the problem isn't a lack of innovation. It's a lack of meaningful connection, credible validation, and trust.
And that's exactly what we're changing.
1. Telling and Selling Is Dead.
The days of interrupting executives with unsolicited pitches and expecting them to buy are over. Today's technology leaders want to learn from trusted peers, understand real-world experiences, and evaluate solutions on their own terms.
They don't want to be sold to. They want to be informed.
That's why CommunET was founded on a simple principle:
Sell to technology decision-makers the way they want to be sold to.
We replace interruption-based selling with education, practitioner insights, trusted communities, and meaningful conversations.
We believe that when you create genuine value, commercial opportunities naturally follow.
2. Fish with a Net, Not with a Hook.
Traditional sales organizations spend enormous resources chasing individual prospects, one at a time.
We believe there's a smarter, more scalable approach.
Instead of fishing with a hook, we fish with a net.
We build relationships with entire communities of CIOs, CTOs, CISOs, AI leaders, and other enterprise decision-makers. Through professional associations, executive networks, advisory councils, and peer groups, we connect innovative technology companies with audiences that share common challenges and interests.
One trusted relationship can open the door to hundreds of meaningful conversations.
Build the community. Earn its trust. Let the opportunities multiply.
3. Know. Like. Trust. Then Business.
People do business with people and organizations they know, like, and trust. Technology purchasing decisions are no different — especially when the stakes are high.
Trust isn't created by a clever marketing campaign or an aggressive sales pitch. It's earned through credibility, consistency, education, and relationships.
CommunET creates environments where technology innovators and enterprise practitioners can get to know one another before commercial conversations begin. Our Signal Briefings, executive exchanges, advisory councils, and community programs are designed to build familiarity, establish credibility, and create trust.
Relationships first. Revenue follows.
4. Innovation Is Outpacing Adoption.
Artificial intelligence, cybersecurity, automation, data platforms, and emerging technologies are evolving faster than most organizations can evaluate and adopt them.
The challenge isn't simply discovering new technology. It's determining which innovations are relevant, credible, differentiated, and ready for the enterprise.
CommunET helps close that gap.
Through our practitioner-driven Signal approach, we bring real enterprise perspectives into the evaluation process. We help technology innovators understand what the market actually needs, while helping enterprise leaders discover solutions worth their time and attention.
Our goal is to accelerate the adoption of innovation that matters.
5. Build Win/Win/Win Partnerships.
We believe the most successful business models create value for everyone involved.
That's why CommunET is built around a simple philosophy: Everyone wins.
- Enterprise Leaders Win. They gain access to relevant emerging technologies, trusted peer perspectives, and educational experiences without the noise of traditional vendor selling.
- Professional Communities Win. They strengthen member engagement, deliver valuable programming, and create recurring revenue opportunities without additional operational burdens.
- Technology Innovators Win. They gain credible market intelligence, trusted access to relevant decision-makers, and opportunities to build meaningful commercial relationships.
When all three benefit, partnerships become sustainable, scalable, and increasingly valuable.
6. Listen First. Validate Second. Accelerate Third.
Too many technology companies build their go-to-market strategies around what they believe customers want.
We believe the market should help shape the message.
Through CommunET Signal, we capture practitioner feedback to understand market relevance, differentiation, enterprise readiness, and buying interest. Those insights help innovators refine their positioning, focus their resources, and engage the right audiences.
Rather than simply generating more leads, we help create better-informed conversations and stronger opportunities.
Less guessing. Less noise. More Signal.
7. Build Ecosystems, Not Just Pipelines.
A traditional sales pipeline is transactional. A trusted ecosystem compounds in value.
Every new community, technology innovator, and participating executive expands the knowledge, relationships, and opportunities available to the entire CommunET network. And every interaction helps us better understand what enterprise technology leaders need, what innovations are gaining traction, and where meaningful opportunities exist.
We're not simply connecting buyers and sellers.
We're building an intelligence-driven ecosystem where relationships create knowledge, knowledge creates trust, and trust creates opportunity.
The CommunET Difference
We're not trying to help technology companies sell harder. We're helping them engage smarter.
We believe the future of technology go-to-market belongs to organizations that listen before they pitch, educate before they sell, validate before they scale, and build relationships before they ask for business.
That's the CommunET approach.
Less Noise. More Signal. Better Outcomes.
CommunET — Where Innovation Meets Trust.
Start a Conversation With CommunET